From SZA's fiery red curls at the 2025 Super Bowl Halftime Show to Keke Palmer's stunning copper hair at New York Fashion Week, red has taken over the fashion scene by storm, making its mark on both the red carpets and runway shows.
But what makes red such a must-have color this season? Let's dive into why this powerful color is a hot trend right now and how you can get the looks with Alipearl.
SZA's Fierce All-Red Look at the 2025 Super Bowl Halftime Show

At the 2025 Super Bowl Halftime Show, SZA made a striking fashion statement with an all-red ensemble that exuded monochromatic chic. Dressed head-to-toe in red, SZA embraced a layered look that featured luxe elements like leather, lace, and mesh. She topped her outfit with a Born x Raised boxy leather jacket and paired it with a leather and fur belt by Luis Cendejas. The addition of high-top Converse sneakers and diamond jewelry from Lana Jewelry and Etho Maria brought an extra dose of glam to her ensemble. Her fiery red hair was the perfect finishing touch, styled in a sleek middle part that kept her look effortlessly on point.
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Keke Palmer's Fiery Copper Hair the the NYFW

Keke Palmer turned heads on the first day of New York Fashion Week 2025, debuting a stunning ginger hairstyle that perfectly captured the essence of power, confidence, and sensuality. At Bradon Maxwell’s Fall/Winter 2025 show, Palmer embraced the boldness of red, flaunting a sultry, fiery hue that exuded both elegance and edginess. Her hair featured a beautiful blend of warm ginger tones accented with striking red streaks, creating a dynamic, multidimensional look. With this fiery new 'do, Keke Palmer delivered the ultimate beauty moment, proving once again that red hair is the ultimate symbol of confidence and bold self-expression.
But what makes red such a must-have color this season? Let's dive into why this powerful color is a hot trend right now and how you can get the looks with Alipearl.
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